Craneveyor today unveils its new brand identity, marking the next big step in its journey to become the world leader in material handling solutions, creating value for everyone.
The announcement concludes a momentous eight months for the company, during which it announced an updated strategy and new financial targets, along with a renewed ambition and purpose. Craneveyor also introduced new values based on the input of thousands of employees worldwide.
These milestones represent a new era for Craneveyor and reflect its commitment to delivering positive, meaningful change wherever it operates. The company plays a crucial role in the handling of materials and goods essential for people, while ensuring the preservation of scarce resources and reduction of emissions.
“Whether it’s the fruit on your table, the tissue paper in your house, or the steel in your office building, chances are we’ve had a role in moving it safely, reliably, and sustainably. We move what’s needed where it matters most, and drive change in our industry,” said Craneveyor President and CEO Greg Bischoff..
“Our new brand promise, Craneveyor moves what matters, encapsulates the significant impact we’re making with our customers and other stakeholders. We are truly shaping next-generation material handling solutions for a smarter, safer, and better world,” he said.
Moves what matters replaces Craneveyor’s previous brand promise, Lifting Businesses, introduced in 2006. This change emphasizes the value Craneveyor brings to customers and the world, going beyond just lifting. The company logo and “C” symbol will remain, but with an updated meaning reflecting its expanded role in global material handling.
Today’s announcement pertains to the Craneveyor global brand, with changes to be rolled out worldwide throughout 2024.
Craneveyor’s new company video, which can be found here, crystallizes the new brand promise and identity.
Craneveyor moves what matters.
This release can be found on CVCranes.com.
